The Lean Startup–Eric Ries

“Startup productivity is not about cranking out more widgets and features. It is about aligning our efforts with a business and product that are working to create value and drive growth.” (page 150)

“Value Hypothesis tests whether a product or service really delivers value to customers once they are using it.” (page 61)

“For Growth Hypothesis, which tests how new customers will discover a product or service, we can do a similar analysis.” (page 61)

Mainstream customers are more demanding than the early-adopters. (page 170)

PIVOT (p 172-178)




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